case study

Brief

Hollywood Monster has invested heavily in state-of-the-art printing technology, enabling it to produce enormous banners and advertising hoardings at high-profile sites including sports stadiums, festivals, rock and pop concerts, shopping centres and property developments.

The company wanted to generate local and national PR coverage to promote the high quality services it offers.

Solution

By highlighting their business successes, investment in high technology and employees, Barques PR is helping to raise the company’s profile in key sectors including sport, commercial property and retail, through a combination of traditional and digital media.

The PR campaign to promote Hollywood Monster’s largest banner project, which measured a vast 350 metres by 14 metres, was a great success with press coverage in Midlands and London newspapers and websites, as well as news bulletins on ITV’s Central News and BBC Midlands Today. The banner display, believed to be the largest in the UK, was installed in time for the opening of Westfield’s Stratford City, Europe’s largest shopping centre.