Do you want more people to hear about your business successes, or a new product or service? Barques PR can help you raise your profile with your chosen target audience. The team’s wealth of experience in the journalism and PR industries means we know how to write newsworthy press releases that are ready to go straight into a newspaper or magazine. It’s simple – a good press release makes the media’s life much easier, so they’re more likely to publish it.
Having a whole feature dedicated to your organisation or a member of staff is great publicity for your company – that’s why we are constantly striving to organise this kind of editorial coverage for our clients. Using our extensive knowledge of journalism and the needs of editorial teams, we can place appropriate feature material within our clients’ target publications both on- and offline.
We don’t just write inspiring press releases – we can produce copy for newsletters, websites, brochures and advertorials too. Our talented design team can also help to bring the words to life through their work.
By keeping in regular contact with your existing customers, you’re less likely to miss a sales opportunities. Whether it’s for print or an e-newsletter, Barques PR can offer ideas on interesting content that will engage your readers. Short stories, click throughs to further information, interesting statistics and eye-catching graphics ensure that readers will look forward to receiving and reading your company newsletter.
Internal and external communications go hand in hand. Today, an internal announcement can become external just a few hours later. Barques PR aims to protect your company’s external reputation while boosting the internal perception with employees. Our services include: corporate videos, blogs and social media policies, and communication tools such as internal websites and newsletters.
Whether it’s a weekly newspaper, monthly magazine or daily news website, the media is filled with stories that have been generated by a PR company. Journalists receive hundreds, if not thousands, of press releases each week so it’s up to us to make sure your news stands out from the crowd.
For a press release to be used by the media it first needs to newsworthy, but the success or failure of a story can also be helped by building relationships with specific journalists. Barques PR has a strong contacts list, including editors and journalists from regional and national publications and within the TV and radio industry, who respect the team for devising creative angles for press releases.
Forming local community relationships can be the most important communication activity undertaken by an organisation, yet it is often overlooked. It’s important for companies to get to know their local neighbourhood and get involved with local initiatives. This will help to raise awareness of the business and its services, as well as being a great opportunity to get to know the companies’ competitors. Barques PR actively seeks opportunities for its clients to be active in their local community whether it’s attending an important community meeting or sponsoring a local charity.
In this digital age, when a story breaks online it can spread quickly through news, forums and blogs. If it’s good news about your company, it can help to positively raise your profile. But if it’s bad news, it can seriously damage your reputation with clients and competitors.
In most cases of bad press, the key to tackling the issue is to act quickly with a response. Barques PR works closely with clients to help reduce the impact of a story online or in print and ensure their response is released to the media within 24 hours.
With networking sites such as Facebook, Twitter and LinkedIn being the way we communicate these days, it’s important that businesses get to grips with how they work and why they are worth the effort. From setting up your profile to managing the day-to-day running of the sites and their content, Barques PR can take the hassle away. Packages start from just £275 + VAT per month, so call Paul or Laura on 0121 233 2080 or email hello@barquespr.co.uk to find out more.
Search engine optimisation (SEO) is all about boosting the number of people visiting your website by identifying key words or phrases that potential clients will search for. Barques PR can help you identify these phrases to ensure your business is always at the top of the results list.
A company website is the hub of all knowledge for your business. Everything from design and navigation to the content is key to ensuring you can increase the number of visitors to your site.
There’s nothing worse than a website that hasn’t been updated for months. Regular posts of news not only keeps content fresh, but it will also show existing and potential new clients that you are active in your industry and prove to competitors that your business is still going strong. Our digital team can build a website that caters for your every need and upload our press releases to keep your news section updated.
With marketing budgets getting increasingly tighter, it’s essential to prove to clients that spending money on promoting their business will show a return on investment.
Clients want to know they are getting news coverage in the right places and to their target audiences. Barques PR uses a media clipping service to track where our press releases have been featured. We also produce monthly evaluations of circulation figures and advertising equivalents to show our clients the true value of PR.
Barques PR uses professional photographers with years of experience in taking PR snaps. A photoshoot can be daunting for most people, but our friendly photographers are guaranteed to make you feel at ease and, by the end of the shoot, clients often find themselves enjoying it.
Want your event to leave a lasting impression on your guests? Barques PR certainly knows how to throw a party! Not only can we prepare your presentation materials, we also ensure that the right people are on your guest list and a photographer is on hand to capture the buzz of the event.
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